Write the hook in 9 words or fewer
Working rule, not a measured result- Do
- Make the first spoken sentence the content itself, at most 9 words. Skip scene-setting openers such as "In a", "Once upon" or "It was".
- Why
- A viewer decides in the first seconds. A short first line gets to the point before they scroll.
- What it rests on
- In our own hook check of 8 finished videos (2026-10-26), 3 had a first sentence of 9 words or fewer and 5 were longer. We have no retention data yet that shows the short ones hold viewers better, so this is a working rule, not a result.
- Try the prompt