A 30-second ad with a hook in the first three seconds and three real features. Swap in your own product.
Untested. We have not rendered a video from this brief yet. Rendering costs credits, so it has not been run; the draft steps (scenes, edits, price quote) are free.
Hook (nine words or fewer)
“One candle. Poured by hand. Cedar and vanilla.”
Frame 1, already in motion
A hand-poured candle burning on a wooden shelf, the flame moving, camera already easing in.
The brief to paste
Make a 30-second product ad for a small shop with AutoShort. Art style AUTOSHORTS, 9:16, English narration (language en). Hook, my first spoken line and first caption: "One candle. Poured by hand. Cedar and vanilla." Frame 1 is already moving: a soy candle burning on a wooden shelf, flame moving, camera easing in. Scenes, one idea each: 1. Hook over the lit candle. 2. Feature 1: hand-poured in small batches. Close on wax cooling in a jar. 3. Feature 2: a cedar and vanilla scent. Close on cedar shavings and a vanilla pod. 4. Feature 3: a reusable glass jar. Close on the empty jar with a plant in it. 5. Call to action: "Find your scent at Ember and Oak". Look of every image: photographic, warm candlelight on a wooden shelf, product close-ups, no people, no faces, no readable text or labels on the jar. Ending: Clear call to action. Friendly, honest tone. No health claims, no fake discounts, no comparisons to other brands. Ember and Oak is invented: replace the name and the three features with your own real ones. Write the scenes yourself and show me the narration and the visual of every scene before anything renders. Keep the narration to about 70 words. Price it with autoshort_estimate_cost. Render only after I say yes.
- Art style
AUTOSHORTS(Professional). Photographic product look. For your own real product with photos, use the product-ad-from-a-page recipe instead.- Length and format
- 30 seconds, 9:16.
- Language
- Narration: English (en).
- Voice
- Not selectable on the draft path: the product narrates with its default voice. Steer the delivery with short sentences and plain punctuation; premium ElevenLabs voices are a separate paid option (see the options table).
- Caption look
- Picked automatically through MCP. In the dashboard's Motion graphics (beta) style, the "Sunset" look is the first one listed for this genre.
- Estimated cost
- 40 credits (about $0.63 on the Starter plan, $0.80 at the $0.02-per-credit list rate). Ask for the price first: autoshort_estimate_cost quotes it for free.
- Tools it triggers
autoshort_list_optionsautoshort_draft_videoautoshort_get_draftautoshort_update_draftautoshort_estimate_costautoshort_render_draft
Visual direction for the images
- One close-up per feature. The product is the only subject.
- Ask for a plain jar with no label. Generated labels come back as gibberish; add your real logo in your own edit.
- Warm light in every scene to keep the six images consistent.
- Keep the call to action in narration and captions, not in the picture.
Two variations
Problem first: “Your living room smells like nothing.”
Open on the problem, then the product as the fix; same three features.
Make a 30-second product ad for a small shop with AutoShort. Art style AUTOSHORTS, 9:16, English narration (language en). Hook, my first spoken line and first caption: "Your living room smells like nothing." Frame 1 is already moving: a bare shelf and a window with curtains moving, camera sliding along the shelf. Scenes, one idea each: 1. Hook over the bare shelf. 2. A candle is set on the shelf and lit. 3. Hand-poured in small batches. 4. A cedar and vanilla scent. 5. A reusable glass jar. 6. Call to action: "Find your scent at Ember and Oak". Look of every image: photographic, warm light, no people, no faces, no readable text on the jar. Ending: Call to action. No health claims, no fake discounts. Ember and Oak is invented: replace it with your own real shop and features. Write the scenes yourself and show me the narration and the visual of every scene before anything renders. Keep the narration to about 70 words. Price it with autoshort_estimate_cost. Render only after I say yes.
15-second cut: “Hand-poured. Cedar and vanilla. Yours.”
Two features and the call to action in 15 seconds.
Make a 15-second product ad for a small shop with AutoShort. Art style AUTOSHORTS, 9:16, English narration (language en). Hook, my first spoken line and first caption: "Hand-poured. Cedar and vanilla. Yours." Frame 1 is already moving: a candle flame close-up, wax glowing, camera pulling back slowly. Scenes, one idea each: 1. Hook over the flame. 2. Hand-poured in small batches; a reusable glass jar. 3. Call to action: "Find your scent at Ember and Oak". Look of every image: photographic, candlelight, product close-ups, no people, no readable text. Ending: Call to action only. Ember and Oak is invented: replace it with your own. Write the scenes yourself and show me the narration and the visual of every scene before anything renders. Keep the narration to about 33 words. Price it with autoshort_estimate_cost. Render only after I say yes.
Do not
Do not ask for a label, a logo or a price tag inside the image.
What we saw: The long uppercase no-text block made the image model redraw garbage text on 3 of 11 trial videos; a short "Pure illustration with no writing in it." replaced it. (our note: howto.md, line 7.)
Do not invent features, discounts or statistics: narration adds figures even when told not to.
What we saw: 6 of 13 prompts that said "don't invent statistics" still got a percentage figure in the narration. (our note: video-feedback-2026-10-17.md, line 76.)
Do not expect real product photos to be zoomed or cropped: ads built from your own product photos keep them letterboxed on purpose.
What we saw: Product photos are letterboxed on purpose in product ads (a punch-in would crop 6 % per side of the customer's product). (our note: polish-all-lanes-2026-10-28.md, line 14.)
Also see Product demo and ads use case, all prompts and what each step costs.